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Candy Apple Web Design

 

 

 

BARTERING

 

The Art of Bartering To Promote Your Business

So, you've found the perfect e-book or piece of software to help your business "really take off." After reading only halfway through the sales page, you are convinced that this is something you simply 'must' have.

You eagerly scroll to the bottom of the page, looking for the price, and...it turns out that it costs a little bit more than your budget will allow. With a sigh of regret, you accept the fact that you're "out of luck" - right? ................. Wrong!!!

The fact that you are unable to buy something doesn't necessarily mean that it's beyond your reach. Have you considered bartering?

Bartering is the oldest form of business. It involves getting something which is valuable to you by trading something that is of value to the other person - in this example, the webmaster of the site with the 'must have' tool.

By using the barter system, I have obtained literally thousands of dollars' worth of valuable information and tools. Things that I have traded for include e-books, software, and memberships to "members-only" websites.

The process is simple - when you come across some information or a tool that you feel will benefit your business, send an e-mail to the webmaster. Tell them what impressed you about their product, and let them know that you are interested in getting it. Close your letter by offering to provide your product or service in exchange for theirs.

In addition to giving you access to valuable resources that you wouldn't be able to afford otherwise, bartering can also be a great way to promote your business.

When you find that a product or service has really helped you, write the webmaster another e-mail. Tell them what you have gained from their product/service - be specific. Sign the letter with your name, the name of your website, and your URL. Include a P.S., giving the webmaster permission to use your comments as a testimonial.

Most webmasters will include your website name and URL along with your name, when they post your testimonial on their own site.

Many of the people that you trade with will be impressed enough by your product or service that they will write *you* a testimonial. Personal testimonials increase your credibility, making people more likely to do business with you. The 'bottom line' is that this will increase your sales!

Bartering is also a fantastic way of networking - building profitable relationships with other webmasters that you can do business with again and again.

As you can see, this is a very easy-to-use form of promotion, and a great way to get things that you couldn't afford, otherwise. So, the next time you see a gizmo or gadget that you "can't live without," give the webmaster your best cyber-smile and say, "Wanna trade?"

Article by Troy J Hoecherl
 

Tips on Acquiring Your Own Bartering Club

Bartering is not negotiating! Bartering is 'trading' for a service, or for the goods you want. In essence, bartering is simply buying or paying for goods or services using some thing other than money (coins or government printed paper dollars).

Thus defined, bartering has been around much longer than money as we know it today. Recent estimates indicate that at least 60 percent of companies on the New York Stock Exchange use the principles of bartering as a standard business practice. And congressmen barter daily to gain support for their pet projects. U.S. aircraft manufacturers barter with foreign airlines in order to close sales on million dollar contracts. Perhaps you have experienced at one time or another in your life a friend saying, "Okay, that's one you owe me..." Basically, that's bartering.

The reason bartering enjoys renewed popularity in times of tight money is simply that it is the "bottom-line" method of survival with little or no cash. In times of high interest rates, cash in anyone's pocket is indeed a very precious commodity, and bartering is even more popular. Bartering affords both the individual and the established business a way to hold onto cash while continuing to get needed goods and services.

In addition to saving a business borrowing costs, bartering can improve its cash flow and liquidity. For anyone trying to operate a successful business, this is vitally important, and for individual families in these times, it makes possible the saving of cash funds for those purchases where cash is necessary.

To start and successfully operate a bartering club, you must think in terms of a banker. After all, that's precisely the reason for your business - to receive and keep track of people's deposits while lending and bringing together other people wanting or needing these deposits.

So your first task is to round up depositors. As a one-man operation, you can start from your home with nothing more than your telephone and kitchen table, but until you get helpers you'll either be very small or very busy (probably both).

You can run a small display ad in your local newspaper. A good ad would include the following ideas:

New Bartering Club!
Trade your expertise and/or time for the
merchandise or services you need. We have
the traders ready - merchandise, specialized
skills, buyers too! Call now and register.
ABC Bartering (123) 456-7890


When respondents to this ad call, you handle them just as a banker handles some one opening a new account. You explain how your club works: Everyone pays a membership fee of $100 to $300, and annual dues of $50 to $100. The depositor tells you what he wants to deposit, perhaps $150 worth of printing services, and what he's looking for in return - storage space for his boat over a three month period. If you have a depositor with garage space for rent and needing printing services, you have a transaction.

This is definitely a growth business. Bartering Clubs in metropolitan population areas of 300,000 or more are reporting incomes of over a million dollars. The average in cities of 100,000 populations is about $150,000 per year.

Actually, no experience or special training is required. The operation of a Bartering Club is equally suited to women or men. Both do equally well as salespeople. It's a business that fills a need, and a kind of membership program people will stand in line to be a part of, once they've been introduced to the benefits.

This is the plan. It's going to take your time and effort to get organized, but after your initial work to establish this business, you can become quite wealthy in a relatively short time. Read over this plan again; determine if this is 'the one' for you, and then go all out. It's up to you, and all it takes now is action on your part.

 

 

 

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