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Candy Apple Web Design
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BARTERING
The Art of Bartering To Promote
Your Business
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So, you've found the perfect e-book or
piece of software to help your business "really take off." After reading
only halfway through the sales page, you are convinced that this is
something you simply 'must' have.
You eagerly scroll to the bottom of the page, looking for the price,
and...it turns out that it costs a little bit more than your budget will
allow. With a sigh of regret, you accept the fact that you're "out of
luck" - right? ................. Wrong!!!
The fact that you are unable to buy something doesn't necessarily mean
that it's beyond your reach. Have you considered bartering?
Bartering is the oldest form of business. It involves getting something
which is valuable to you by trading something that is of value to the
other person - in this example, the webmaster of the site with the 'must
have' tool.
By using the barter system, I have obtained literally thousands of
dollars' worth of valuable information and tools. Things that I have
traded for include e-books, software, and memberships to "members-only"
websites.
The process is simple - when you come across some information or a tool
that you feel will benefit your business, send an e-mail to the
webmaster. Tell them what impressed you about their product, and let
them know that you are interested in getting it. Close your letter by
offering to provide your product or service in exchange for theirs.
In addition to giving you access to valuable resources that you wouldn't
be able to afford otherwise, bartering can also be a great way to
promote your business.
When you find that a product or service has really helped you, write the
webmaster another e-mail. Tell them what you have gained from their
product/service - be specific. Sign the letter with your name, the name
of your website, and your URL. Include a P.S., giving the webmaster
permission to use your comments as a testimonial.
Most webmasters will include your website name and URL along with your
name, when they post your testimonial on their own site.
Many of the people that you trade with will be impressed enough by your
product or service that they will write *you* a testimonial. Personal
testimonials increase your credibility, making people more likely to do
business with you. The 'bottom line' is that this will increase your
sales!
Bartering is also a fantastic way of networking - building profitable
relationships with other webmasters that you can do business with again
and again.
As you can see, this is a very easy-to-use form of promotion, and a
great way to get things that you couldn't afford, otherwise. So, the
next time you see a gizmo or gadget that you "can't live without," give
the webmaster your best cyber-smile and say, "Wanna trade?"
Article by Troy J Hoecherl
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Tips on Acquiring Your Own Bartering Club
Bartering is not negotiating! Bartering is 'trading'
for a service, or for the goods you want. In essence, bartering is simply
buying or paying for goods or services using some thing other than money
(coins or government printed paper dollars).
Thus defined, bartering has been around much longer than money as we know it
today. Recent estimates indicate that at least 60 percent of companies on
the New York
Stock
Exchange use the principles of bartering as a standard
business practice. And congressmen barter daily to gain support for their
pet
projects. U.S. aircraft manufacturers barter with foreign
airlines in order to close sales on
million
dollar contracts. Perhaps you have experienced at one time
or another in your life a friend saying, "Okay, that's one you owe me..."
Basically, that's bartering.
The reason bartering enjoys renewed popularity in times of tight money is
simply that it is the "bottom-line" method of survival with little or no
cash. In times of
high
interest
rates, cash in anyone's pocket is indeed a very precious
commodity, and bartering is even more popular. Bartering affords both the
individual and the established business a way to hold onto cash while
continuing to get needed goods and services.
In addition to saving a business borrowing costs, bartering can improve its
cash flow and liquidity. For anyone trying to operate a successful business,
this is vitally important, and for individual families in these times, it
makes possible the saving of cash funds for those purchases where cash is
necessary.
To start and successfully operate a bartering club, you must think in terms
of a banker. After all, that's precisely the reason for your business - to
receive and keep track of people's deposits while lending and bringing
together other people wanting or needing these deposits.
So your first task is to round up depositors. As a one-man operation, you
can start from your home with nothing more than your telephone and kitchen
table, but until you get helpers you'll either be very small or very busy
(probably both).
You can run a small display ad in your local newspaper. A good ad would
include the following ideas:
New Bartering Club!
Trade your expertise and/or time for the
merchandise or services you need. We have
the traders ready - merchandise, specialized
skills, buyers too! Call now and register.
ABC Bartering (123) 456-7890
When respondents to this ad call, you handle them just as a banker handles
some one opening a new account. You explain how your club works: Everyone
pays a membership fee of $100 to $300, and annual dues of $50 to $100. The
depositor tells you what he wants to deposit, perhaps $150 worth of printing
services, and what he's looking for in return - storage space for his boat
over a three month period. If you have a depositor with garage space for
rent and needing printing services, you have a transaction.
This is definitely a growth business. Bartering Clubs in metropolitan
population areas of 300,000 or more are reporting incomes of over a million
dollars. The average in cities of 100,000 populations is about $150,000 per
year.
Actually, no experience or special training is required. The operation of a
Bartering Club is equally suited to women or men. Both do equally well as
salespeople. It's a business that fills a need, and a kind of membership
program people will stand in line to be a part of, once they've been
introduced to the benefits.
This is the plan. It's going to take your time and effort to get organized,
but after your initial work to establish this business, you can become quite
wealthy in a relatively short time. Read over this plan again; determine if
this is 'the one' for you, and then go all out. It's up to you, and all it
takes now is action on your part.
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